What does it actually mean when a company says, “We do not sell your data”?

You’ve likely run into this claim from tech giants before: “We do not sell your personal data.” Companies from Facebook to Google to Twitter repeat versions of this statement in their privacy policies, public statements, and congressional testimony. And when taken very literally, the promise is true: Despite gathering masses of personal data on their users and converting that data into billions of dollars in profits, these tech giants do not directly sell their users’ information the same way data brokers directly sell data in bulk to advertisers. But the disclaimers are also a distraction from all the other ways…

This story continues at The Next Web

Related Articles

The Ultimate Guide to Community Management

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times.
This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees.
So, what is it that has people feeling a disconnect from others and the companies they do business with?
A lack of community.

Responses

Your email address will not be published. Required fields are marked *

Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about chronicles from TreatMyBrand (TMB.) directly in your inbox