Celebrity-driven NFT businesses are trying to change how artists control their work.
A study finds that when comparing two brands, purpose can make a big difference.
When someone sees a logo of a brand they know is purpose-driven, they automatically associate it with words like “responsible,” “compassionate,” and “ethical.” And when someone considers a brand purpose-driven, they’re also more likely to remember it, buy it, and want to work for the company that makes it.Read Full Story
Emerging tech like AI, robotics, IoT, blockchain, and machine learning are kicking our organizations into high gear by catapulting our ability to process data, build products, and automate repetitive tasks. Andy Lurling, Founding Partner of impact-driven VC firm, LUMO Labs believes this shift will pave the way for us to find new and better solutions to some of society’s biggest problems. “If you want to create social impact fast, technology is the way. For example, with AI and data, you can find patterns so much faster and come up with a thousand alternatives that would take people years to work… This story continues at The Next Web
Giphy introduced a Hire Me Button Thursday to make it easier for brands and professionals to locate and hire artists on its platform. Verified artists can go to their settings page and activate the Hire Me feature, after which a button–viewable on desktop web browsers–will appear on their channel, alerting any logged-in users that they…
A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences for marketers and entertainment companies based around its trademark lifelike human avatars. The project is a partnership with creative studios…