We Need a Rebirth for Motherhood in Advertising

They say not to speak ill of the dead, but I can make an exception for advertising’s trope of “the new mom.” “The new mom” we’ve known for decades is a caricature. She is confident, freshly showered and running on a solid eight hours of sleep. Sometimes she is nothing more than a pair of…

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How sleep trackers can actually ruin your sleep

An estimated one in three people report regular sleep complaints. So it’s hardly surprising people are more concerned than ever about getting enough sleep. This blossoming interest has seen an explosion of sleep trackers which measure how many hours of sleep you get each night. As we sleep, we go through cycles of “deep,” “light,” and “rapid eye movement” (REM) sleep. The “deep” portion of our sleep is mainly what leaves us feeling refreshed the next day. Most sleep trackers are a watch worn on the wrist, and work by monitoring your body movements as you sleep to determine how… This story continues at The Next Web


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