Here is how you should capitalize on your personal values to generate trust and credibility in business.
A few years ago I read an article that advocated for managers to create their own user manual to share with their new team or co-workers. It struck me as a great idea given how much time we spend trying to figure each other out when we work together for the first time. The manual would provide a more explicit description of your character, personal values, and how you like to work with other people. The idea would be for you to share it with when you start working with new team members to help shorten the learning curve of… This story continues at The Next Web
When you work in marketing or advertising, the thought of building your personal brand may seem like another task on your long to-do list. Promoting brands in your day job may be so exhausting, you don’t have the energy to create for yourself. It doesn’t have to be this way. It starts with reframing how…