Vacations are Back! How European Travel Brands are Attracting Tourists

“Do you ever spend your entire business trip counting the days that separate you from vacation? Not in Milano!” a voiceover declares in an ad from the tourism body for Milan. Created by We Are Social Italy, the campaign for Milano & Partners and YesMilano boasts of Milan’s rich cultural heritage and easy-going lifestyle and…

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12 Brand Archetypes by Carl Jung (& How to Use Them)

Knowing your brand archetype is a key step towards crafting a brand identity that your audience can feel a deep connection with.
The greatest brands in the world have clearly defined archetypes that are reflected in each and every aspect …
The post 12 Brand Archetypes by Carl Jung (& How to Use Them) first appeared on Visual Learning Center by Visme.

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