Negative keywords are a critical part of any pay-per-click advertisingcampaign. Learn why they are important and how to use them.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot like trying to grow organic website traffic.
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.