This website is elevating African fashion—and helping designers get paid

“This is going to change the way people value Africa and its creators,” says Amira Rasool, founder of The Folklore, which sells clothing and accessories from prominent and emerging African brands.

Amira Rasool is founder and CEO of The Folklore, an online concept store featuring contemporary African design. She spoke to Doreen Lorenzo for “Designing Women“, a series of interviews with brilliant women in the design industry.

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