These 14 principles could help big platforms create healthier social media

A new study surveyed social media superusers on how their favorite platform stacks up against a set of characteristics that contribute to a thriving online space.

Major internet platforms could do a lot more to create healthy social media by adopting measures to keep people safe and encourage users to see one another as human, according to new research that surveys their most dedicated users.

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17 Tools & Resources for Conducting Market Research

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they’ll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer.
People don’t like change. It’s a battle to get someone to switch to an unknown brand, especially during times of crisis.


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