The 6 Biggest Mistakes Brands Make When Working With Influencers
No one connects with an influencer's audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to …
Tag: Social Media
Your marketing approach may be why your customers are blocking you
There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX.
How to safeguard your privacy while building your digital business
In an age where our whole lives are online, is it possible to build a successful business without exposing your private life?
The post How to safeguar…
Social media is making us stupid, but we can fix it
Social media distorts the mental models we build of the world, degrading our collective intelligence and our ability to make good decisions.
Meta Is Prioritizing Reels, but Advertisers Aren’t Biting
Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta…
For Brands That Join the Conversation, the Pros Outweigh the Cons
Conversations are powerful. They lead to incredible innovation, problem-solving and creativity, and add to the richness of our lives; they can challen…
Cancel culture and what brands should be doing
As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture
Th…
Why B2B Companies Need to Use Social Media
B2B professionals are missing out on some very effective tools
5 Annoying and Ineffective Things to Stop Doing on LinkedIn
Stop doing these annoying things on LinkedIn if you want to be effective with the platform.
3 Ways Social Media Is Changing How We Do Business
Social platforms are evolving. Here's how to evolve with them
How EveryoneSocial helps enterprises drive online engagement
Utah-based EveryoneSocial, a company that provides a SaaS platform to help enterprise employees become social media influencers, today announced it ha…
How to Build an Effective Twitter Account for Your Company
You shouldn't be on Twitter just to say you're on Twitter. Instead, do this.
Web3 holds the promise of decentralized, community-powered social networks
Web3 will usher in a new era of social networks with a creator-driven economy and a focus on community interests over gatekeeper interests.
How to Know Which Social Media Platform Is the Right One for Your Company
Before jumping into social media, ask yourself who you're targeting.
Shield raises $15M to monitor financial industry employee communications
Shield, a startup developing software to monitor communications of employees at financial institutions, has raised $15 million in capital.
Alexis Ohanian and Polygon will invest $200M in decentralized social media
Polygon and Alexis Ohanian’s Seven Seven Six will invest $200 million in decentralized social media projects.
Why Meta’s $315M acquisition of Giphy is set to get BLOCKED
Meta, the corporate conqueror formerly known as Facebook, looks set to lose a chunk of its gargantuan empire. According to the Financial Times, the UK…
Social media marketing: four keys to boost lead generation and sales
Here's how brands can succeed at digital marketing, improve search visibility, and drive business value altogether
The post Social media marketing: fo…
Study finds half of Americans get news on social media, but percentage has dropped
A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentag…
What does Facebook mean when it says it supports “internet regulations”?
Erin Simpson, associate director for technology policy at Washington, D.C.–based think tank The Center for American Progress, had a message for Face…