Substack is getting into comics

A drawing of a person in a suit pointing toward a UFO in the sky
Image: A teaser for one of James Tynion IV’s Substack projects | Michael Avon Oeming

Substack is trying to put a new spin on webcomics. The newsletter platform announced today that it’s signed a number of comics creators up to use its platform. They’ll email comics out to readers and use Substack’s subscription tools to charge directly for access to their work.

It’s a new type of content for Substack, which has predominantly been focused on (written) newsletters covering topics like politics, tech, and culture. But the expansion to comics makes plenty of sense. Comics have long been successful online, but they’ve largely been supported by ads and merch sales. Substack offers comics creators a chance at something a little closer to selling readers a new issue at the store each month.

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