Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. “For nearly 100 years Bayard has operated as a…
Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]
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Fiverr is buying high-end talent platform Working Not Working in a bid to reach a new caliber of creative professionals. The freelance hiring site said the acquisition will help it make inroads into the advertising and marketing industries and cater to high-salaried creatives, in addition to the generally lower-cost gig work available on its own…
Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]
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Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]
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