Video marketing is the new “big thing” when it comes to marketing your business.
Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite…the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”
This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night.
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.
In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.