If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do.
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…
With marketing seeing an elevated role in the industry, marketers have had to learn plenty of new hard skills to stand out in their field. But that does not mean they should lose focus of the soft skills that also make them great marketers. Throughout our Innovators series, we asked exemplary marketers from Stitch Fix,…
In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 others speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don’t. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO…
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