Manifesto for the pharma industry

If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do.

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Personalization Is Not About Product, Channel or Brand

Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…

EyeforParma Growth markets Berlin 2014

In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 others speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).


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