It’s possible to willfully destroy your good name, like a certain president just did. But even if your brand is strong, you can’t sit back and rely on it to restore business in the post-pandemic world. Give your customers new reasons to return.
Branded content is crucial for many reasons: communicating the value of your product/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy. So what exactly is it, and how can you incorporate it into your own content calendar? Defining tangential content Tangential content is content that is related to a brand’s industry but is not related to its core branding. It doesn’t refer to a product or service… This story continues at The Next Web
We now live in a Zoom world. Since founding the now-iconic video-conferencing company in 2011, Eric Yuan has elevated Zoom to one of the most successful SaaS businesses in recent history. With 400,000 paying customers, $600+ million in quarterly revenue, and a market cap north of $100 billion, Zoom is ubiquitous in post-pandemic 2020. But when Yuan was raising his Series A round back in 2012, dozens of institutional venture capital firms — including those focused on early-stage, cloud, and mobile deals — passed on Zoom. Why, and what can investors and entrepreneurs learn from these reasons? Zoom’s early days… This story continues at The Next Web