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Louis Vuitton To Launch Video Game Filled With NFTs For Founder’s 200th Birthday

Image via 360b /

Following Gucci’s collaboration with e-sports brand 100 Thieves, it seems like more luxury fashion houses are moving into the gaming space. Now, Louis Vuitton is creating a mobile game to commemorate its founder’s 200th birthday.

According to a report by Austrian newspaper Kurier, in Louis: The Game, users will get to go on a journey through the brand’s storied history, playing as its mascot Vivienne, a wooden doll emblazoned with the brand’s signature flower insignia.

The game will be available on both Android and iOS, allowing users to explore the colorful world of Louis Vuitton while competing in various quests. The app is slated to be released on August 4.

As per WWD, the game will also feature “embedded NFTs.” While it’s unclear what these NFTs will entail, the spectrum of the digital asset can range from multi-million dollar auction pieces to freebies designed for brand promotions.

Will Louis Vuitton’s new launch be as popular as its fashion releases? We’ll see in a bit.

[via Engadget, cover image via 360b /]

Louis Vuitton Reimagines Classic Bags With Eco Felt & Scraps From Existing Stock

Image via Louis Vuitton

Louis Vuitton’s menswear artistic director Virgil Abloh is bringing a love of circularity to the fashion house’s ethos with the ‘Felt Line’, a selection of classics modified for sustainability.

First teased at the men’s Fall/Winter 2021 show, the Felt Line consists of three leather favorites—the Keepall, Keepall XS, and Soft Trunk—reconstructed with “eco felt,” organic cotton, repurposed wool-based jacquard, as well as polyester from Louis Vuitton’s existing stocks and chains from recycled plastic, WWD reports. A limited-edition coat crafted from the same material joins this capsule.

Symbolic of moving blankets, Felt Line pieces sport a gray felt finish, with the signature LV monogram in lurex thread tufting to create the illusion of the logo fading in and out of the bags.

It’s worth mentioning that—while eco-conscious—the collection isn’t vegan-friendly, as it reuses wool jacquard and is built with straps and handles from Leather Working Group-certified leather.

Be that as it may, the revamp of signature leather pieces with recycled or greener alternatives is a step forward, as it helps to “preserve natural resources,” Louis Vuitton’s global head of sustainability Christelle Capdupuy told WWD.

“Today, we’re furthering our commitments by extending our sustainable development approach to all of raw materials with the goal of reaching 100-percent responsibly sourced raw materials by 2025,” Capdupuy added.

The Felt Line should debut in full swing at Louis Vuitton locations on July 16.

View this post on Instagram A post shared by HYPEBEAST Style (@hypebeaststyle)

[via WWD and HYPEBEAST, cover image via Louis Vuitton]


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