It’s time leaders democratize experimentation. Here are 4 ways how

Your teams are bursting with untapped ideas but need the tools—and the authority—to help drive continuous innovation, says this digital optimization CEO.

It is no exaggeration to say that the fate of the world hangs on experimentation. Vaccinating the 7 or 8 billion people needed to stop COVID-19 will be a vast, interlocking set of experiments, not a monolithic achievement. Overcoming vaccine hesitancy and refining the way vaccines are stored, delivered, and administered as well as adjusting for cultural differences in reception are just a few of the variables involved. 

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