Image via IKEA
After much success in the UK, IKEA is expanding its buyback and resale program in the US. The scheme, at present, is in a trial phase, but the furniture giant is looking to permanently include it in all of its stores in the country.
Customers part of IKEA’s loyalty program will be able to sell lightly-used furniture, still in good condition, back to the company and get store credit in return.
In turn, the store will retail this furniture in its As-Is section at a discounted price for new owners to find.
Not every piece of furniture will be accepted, though; there are exceptions to certain categories, such as chests of drawers, for safety reasons.
“At IKEA, we are passionate about making sustainable living easy and affordable for the many, and want to be part of a future that’s better for both people and the planet,” states Jennifer Keesson, Country Sustainability Manager.
“We hope the Buy Back & Resell service inspires our customers to live a more sustainable life at home while giving their used furniture another life and a second home.”
The Buy Back & Resell service, as the program is named, will not only do better for customers’ wallets by allowing them to purchase furniture of the IKEA brand and quality at a lower price, but it’s also good for the environment.
Earning store credit for furniture no longer in use is a largely effective incentive to ensure that the pieces aren’t discarded or gone to waste especially when they’re still very much usable. A similar program has found success when launched in other countries, such as the United Kingdom.
This new service will be a pilot program at IKEA’s store in Conshohocken, Philadelphia, from now until September 19. After this, the Swedish furniture giant plans to pitch this to other “select markets” in the United States.
The company’s ultimate goal, it states, is to fully implement Buy Back & Resell at all its stores across the country in time to come.