AI is impacting the SEO industry in many ways. Along with making it possible for Google to improve UX, AI is also changing paid advertising online.
Marketing is an undeniably creative medium. But all too often, I’ve seen marketers lean a bit too heavily on the creative side — to the point where they ignore or overlook the messaging that would have the greatest impact on their customers. When it comes to understanding your customers’ needs and communicating how you can address those needs, you’re going to have to rely on data. While data may not always seem like a natural match with a creative activity like advertising, there is no denying that when used right, it will make all the difference in helping you achieve… This story continues at The Next Web
Is your Facebook engagement falling? Want more people to comment, react, save, and share your Facebook posts? In this article, you’ll find seven tips you can use to improve your Facebook engagement. Why Is Facebook Engagement so Important? Facebook users can engage with content in many ways on the platform and each has unique benefits […]
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In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials.
Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive.