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Facebook Retargeting Strategy: Creative Applications

Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? In this article, you’ll discover creative ideas for retargeting audiences on Facebook and Instagram. Why Facebook Retargeting Still Matters Despite Recent Privacy Changes Despite recent privacy changes with Apple and Google, there are still ways […]
The post Facebook Retargeting Strategy: Creative Applications appeared first on Social Media Examiner | Social Media Marketing.

How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]
The post How to Optimize Facebook Ad Creative for Better Results appeared first on Social Media Examiner | Social Media Marketing.

3 creative ways to use your brand’s data to improve marketing measures

Marketing is an undeniably creative medium. But all too often, I’ve seen marketers lean a bit too heavily on the creative side — to the point where they ignore or overlook the messaging that would have the greatest impact on their customers. When it comes to understanding your customers’ needs and communicating how you can address those needs, you’re going to have to rely on data. While data may not always seem like a natural match with a creative activity like advertising, there is no denying that when used right, it will make all the difference in helping you achieve… This story continues at The Next Web

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