How to build a customer-obsessed company

For startup founders, passion for the product comes naturally. You’re probably your first customer, and so it’s easy to build something that you think customers will want. But when it comes to growing your business, designing great products requires more than your own intuition. It requires establishing a customer-obsessed mindset. In my first startup, we were building a platform to buy and sell solar renewable energy credits. It was a nascent market driven by new laws requiring the adoption of solar energy. Our first thought was to build an online auction for buyers and sellers, like eBay, but for solar…

This story continues at The Next Web

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The Ultimate Guide to Community Management

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times.
This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees.
So, what is it that has people feeling a disconnect from others and the companies they do business with?
A lack of community.

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