How the pandemic prepared 5 companies for a more customer-first future

Google’s Official Digital Marketing Publication. COVID forced fast marketing strategy changes. Explore what CMOs learned about marketing in a pandemic.

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Ulta Beauty on How the Pandemic Changed Its Digital Strategy

Ulta Beauty’s Karla Davis, vp of integrated marketing and media, Christine White, senior director of media and content strategy and Sally Scarbrough, director of brand partner marketing joined Adweek’s Shannon Miller, senior editor of creativity and representation, to discuss how the retailer has changed its approach to digital marketing during the pandemic. Top line During…

From Google PPC to Facebook ads, this digital marketing mega-package covers it all

TLDR: The 2021 Complete Digital Marketing Super Bundle is a 14-course masterplan for conquering brand building with social media, digital content, SEO, and more. Feeling overwhelmed is the natural state for most entrepreneurs. With day to day sales and the supply chain and customer relations chewing up so much of any given day, it’s easy for other facets of running a successful small operation to take a backseat.  With so much to get done, if digital marketing isn’t your area of expertise, it’s not uncommon for many of those needs to go unaddressed. However, with digital content-based marketing exploding across… This story continues at The Next Web


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