How Prima Is Leading the Wellness Space With Transparency and Education

Spurred by a year in which consumers became obsessed with health, the wellness revolution is moving at warp speed. Consumers are finding solace in new fitness and health products that amplify their personal journeys. Christopher Gavigan, founder and CEO of CBD wellness brand Prima, joined Adweek’s Elevate: Future of Shopping event to discuss the pandemic’s…

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12 Brand Archetypes by Carl Jung (& How to Use Them)

Knowing your brand archetype is a key step towards crafting a brand identity that your audience can feel a deep connection with.
The greatest brands in the world have clearly defined archetypes that are reflected in each and every aspect …
The post 12 Brand Archetypes by Carl Jung (& How to Use Them) first appeared on Visual Learning Center by Visme.

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