How machine learning enhances customer segmentation

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible through segmentation, the process of dividing customers into different groups based on their behavior or characteristics. Customer segmentation can help reduce waste in marketing campaigns. If you know which customers are similar to each other, you’ll be better positioned to target your campaigns at the right people. Customer segmentation can also help in other marketing tasks such as product recommendations, pricing, and up-selling strategies. Customer segmentation was previously a…

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You need to rethink your customer experience for 2021 — here’s how I did it

As the CEO of an SME business, 2020 wasn’t exactly smooth sailing. The pandemic left us feeling like we’d had the light switched off and were spun around until we were dizzy. It wasn’t easy, but it looks like we survived. We weren’t the only ones, and most of our peers obviously felt the same trauma.  As a B2B business, everybody found themselves in the same boat rocking back and forth. This meant that the way we communicated with, sold to, and dealt with our customers changed. The year 2020 was one that changed B2B business forever. It required the… This story continues at The Next WebOr just read more coverage about: Customer Experience

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