How CMOs are paving the way for analytics adoption

igital transformation CMOs can drive an analytics-first culture that re-imagines the role of data to increase revenue and grow the business.Read More

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Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth. About 64% of CMOs say that proving they have had a positive influence on finances is their…

A Real Approach to Measuring Multistage Marketing

As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Est?e Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. Check out more plays from top CMOs and brand leaders here. This…


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