How Can Brands Redefine the ‘Culture of Customer Experience’?

All companies are struggling to define their internal “culture.” But for brands, the bigger challenge during the pandemic is how to redefine the culture of customer experience (CX) amid “at-home digital fatigue.” For Leah Pope, CMO of data personalization platform ActionIQ, the answers need to start with brands’ marketing decision-makers. There has always been a…

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Why Challenger Brands in Particular Must Be Customer-Centric

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Snap Is Rolling Out a Marketplace for Brands and Creators

Snap announced a new creator marketplace in its 2021 Digital NewFronts presentation on Wednesday. The new feature connects brands with creators on Snap for marketing campaigns and sponsorships. The marketplace opens later this month for businesses looking to partner with augmented reality lens-makers on the app and will expand to all creators in early 2022….


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