How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis–and what trends can be expected during recovery. In the lead up to Mediaweek this week, Adweek worked with Harris Poll to conduct a survey…

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How Salesforce Is Undergoing a Digital Transformation

As the pandemic has forced more and more companies to fast-track planned digital transformations, one tech giant is undergoing its own tech upgrades. During Adweek’s Mediaweek event this week, Salesforce’s Michael Andrew, vp of data, AI and personalization explained that the company’s digital transformation was catalyzed by pandemic disruptions, even though Salesforce was constantly looking…

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