How Brand Purpose Makes Personal Values Professional

In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence. Fashion designer Phillip Lim, who worked with GoFundMe CMO Musa Tariq to create the fund, spoke to the non-profit Asia Society about bringing awareness to this violence–and the importance…

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Shopify Adds a Directory for Asian-Owned Businesses

To show solidarity with the AAPI community following recent acts of violence and racism, ecommerce platform Shopify has added a directory of Asian-owned businesses to its Shop app. This follows a directory highlighting Black-owned businesses, which Shopify added to its app in July 2020 to “support more voices in entrepreneurship, democratize commerce and reduce the…

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