Here’s how to simplify your app (and get more customers)

When you’re building a product, you want to build it in a way that appeals to your target audience. But there’s a definite disconnect in how products are being built and how they’re being received. For example, in 2019, 25% of all mobile apps were only used once, which means that 25% of the time, users download an app, try it once, and abandon it forever — presenting a huge missed opportunity for the business. User Experience, or UX, plays a large role in attracting and retaining customers for your product. And if you want to attract and retain customers,…

This story continues at The Next Web

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You need to rethink your customer experience for 2021 — here’s how I did it

As the CEO of an SME business, 2020 wasn’t exactly smooth sailing. The pandemic left us feeling like we’d had the light switched off and were spun around until we were dizzy. It wasn’t easy, but it looks like we survived. We weren’t the only ones, and most of our peers obviously felt the same trauma.  As a B2B business, everybody found themselves in the same boat rocking back and forth. This meant that the way we communicated with, sold to, and dealt with our customers changed. The year 2020 was one that changed B2B business forever. It required the… This story continues at The Next WebOr just read more coverage about: Customer Experience

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