This year when preparing eCom 2012 in Geneva, we asked our clients what do you want to hear? The winner was Facebook. Indeed a lot of brands invested in the booming social network and a lot got surprised by the amount of changes they needed to adapt to.
Have you seen the number of buzz words around social media and viral campaigns lately? In response to that, I had to come back on this topic during the E-com event in Geneva. But first why?
For the eCom 2013 edition I had the honour to write for the leaflet to give a window on what’s the pharmaceutical industry is going through. It is in French but hopefully I’ll find time to translate this somehow.
Another eCom and in Lausanne this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!
In this event I share how to run social media listening for a brand in healthcare, without being concerned on adverse events thanks to my unique approach
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