Have you seen the number of buzz words around social media and viral campaigns lately? In response to that, I had to come back on this topic during the E-com event in Geneva. But first why?
You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening.