Gumtree Targets Younger Users With Brand Repositioning

Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences. The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users….

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Benetton’s New Website Merges Commerce and Content

Fashion brand United Colors of Benetton recently rolled out its latest ecommerce experience in the U.S. Dubbed Benetton’s Blend Different ecommerce platform, the site mixes colorful and interactive sections with editorial content and commerce to engage younger audiences. The brand worked with advertising agency R/GA London to revamp the online experience. “From broadening Benetton’s focus…

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