Google’s former ad chief is challenging its search engine monopoly

Current antitrust law has trouble measuring the competitive harm in free services from huge aggregators, says Neeva cofounder Sridhar Ramaswamy.

The government is getting its antitrust game on this year after leaving it mostly dormant for the better part of two decades, and its sights are set squarely on Big Tech. Democratic Senator Amy Klobuchar from Minnesota is leading Congress’s powerful Senate Judiciary antitrust committee. “We’ve got to look at everything when it comes to putting rules in for tech,” she says.

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Since it’s big players like Google that have all the targeting data, smaller ones will have a hard time competing without cookie data.
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