The company says it will stop tracking users across third-party websites, but that’s not the important part.
One of my favorite longburn stories over the past couple of years is the Apple privacy drive. It’s a winding narrative, but the easiest way to sum it up is the company has made privacy one of its leading products. This has been bubbling away in the background for some time, but hit fever pitch recently with the launch of iOS 14. You can read more about the specifics of the Apple privacy offensive in its latest iPhone software here, but there’s one update that’s particularly relevant to the state of things today: app tracking and data. To put it… This story continues at The Next WebOr just read more coverage about: Apple,Facebook,Google
Third-party cookies might have a tasty name, but they can be pretty poisonous when they’re quietly tracking your online behavior. A new Google machine learning initiative aims to replace the rancid cookies with a privacy-first alternative. The search giant calls the system Federated Learning of Cohorts (FLoC). FLoC (pronounced “flock”) allows businesses to send ads to groups of potential customers rather than specific individuals. The system uses machine learning algorithms to create clusters of people with similar browsing habits. All the data analyzed by the algorithms — including your web history — is kept private on the browser and not uploaded anywhere else.… This story continues at The Next WebOr just read more coverage about: Google