Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

While 12 months of lockdown have no doubt left plenty of people feeling sluggish and a bit heavier, demand for health and wellness products and services are showing no sign of slowing down. Analysts forecast the worldwide market for nutritious food and exercise equipment will surpass $6.8 trillion by 2024, up 19% compared to nearly…

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We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they’ll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer.
People don’t like change. It’s a battle to get someone to switch to an unknown brand, especially during times of crisis.

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