This makes a huge difference in how you perceive your work and your business.
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don’t. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO…
As a business advisor, I often talk to business professionals who are critical of their CEO, and are convinced that they could do the job better. Yet I suspect that few of you have seriously thought about the scope of problems that every CEO must face, and what capabilities are the key to success.