From site building to marketing to customer relations, Sellful does it all in one

TLDR: Sellful brings together all the features for running an online business, including sales, marketing, customer relationship, and more. Managing a business online was a whole lot different not too long ago. You had programs for your bookkeeping, manufacturing, marketing, customer relations, and more. Sure, you had to drop a decent chunk of change to get all of those separate apps to handle everything, but everything got handled — even though it wasn’t always pretty. Now, all these app suites and management packages are integrating, forming services that are attempting to pull together everything you’d ever need to run a…

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From Google PPC to Facebook ads, this digital marketing mega-package covers it all

TLDR: The 2021 Complete Digital Marketing Super Bundle is a 14-course masterplan for conquering brand building with social media, digital content, SEO, and more. Feeling overwhelmed is the natural state for most entrepreneurs. With day to day sales and the supply chain and customer relations chewing up so much of any given day, it’s easy for other facets of running a successful small operation to take a backseat.  With so much to get done, if digital marketing isn’t your area of expertise, it’s not uncommon for many of those needs to go unaddressed. However, with digital content-based marketing exploding across… This story continues at The Next Web

How machine learning enhances customer segmentation

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible through segmentation, the process of dividing customers into different groups based on their behavior or characteristics. Customer segmentation can help reduce waste in marketing campaigns. If you know which customers are similar to each other, you’ll be better positioned to target your campaigns at the right people. Customer segmentation can also help in other marketing tasks such as product recommendations, pricing, and up-selling strategies. Customer segmentation was previously a… This story continues at The Next Web

Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]
The post Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram appeared first on Social Media Examiner | Social Media Marketing.

You need to rethink your customer experience for 2021 — here’s how I did it

As the CEO of an SME business, 2020 wasn’t exactly smooth sailing. The pandemic left us feeling like we’d had the light switched off and were spun around until we were dizzy. It wasn’t easy, but it looks like we survived. We weren’t the only ones, and most of our peers obviously felt the same trauma.  As a B2B business, everybody found themselves in the same boat rocking back and forth. This meant that the way we communicated with, sold to, and dealt with our customers changed. The year 2020 was one that changed B2B business forever. It required the… This story continues at The Next WebOr just read more coverage about: Customer Experience

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