Fiverr is buying high-end talent platform Working Not Working in a bid to reach a new caliber of creative professionals. The freelance hiring site said the acquisition will help it make inroads into the advertising and marketing industries and cater to high-salaried creatives, in addition to the generally lower-cost gig work available on its own…
The world has now new norms for traveling, working, and just about every daily activity ever since the pandemic broke out on a global scale. To keep up with the changed lifestyle, many industries and workplaces started adopting remote working norms and the necessary infrastructure support. Software development has definitely got an edge over the other industries regarding remote work. What is a trend now in other industries has been an industry-standard in software development for the last decade. Many companies have experience of remote working with freelance developers or with offshore development teams that are located in distant regions… This story continues at The Next Web
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. “For nearly 100 years Bayard has operated as a…
Marketing is an undeniably creative medium. But all too often, I’ve seen marketers lean a bit too heavily on the creative side — to the point where they ignore or overlook the messaging that would have the greatest impact on their customers. When it comes to understanding your customers’ needs and communicating how you can address those needs, you’re going to have to rely on data. While data may not always seem like a natural match with a creative activity like advertising, there is no denying that when used right, it will make all the difference in helping you achieve… This story continues at The Next Web
Medium has announced its acquisition of the social-based ebook company Glose. Glose is a platform where users can buy and read books, then share notes…
Get notified about chronicles from TreatMyBrand directly in your inbox
Responses