Fiverr Acquires Creative Talent Site Working Not Working

Fiverr is buying high-end talent platform Working Not Working in a bid to reach a new caliber of creative professionals. The freelance hiring site said the acquisition will help it make inroads into the advertising and marketing industries and cater to high-salaried creatives, in addition to the generally lower-cost gig work available on its own…

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How to increase your productivity as a remote developer

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Shamrock Capital Acquires Bayard Advertising

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3 creative ways to use your brand’s data to improve marketing measures

Marketing is an undeniably creative medium. But all too often, I’ve seen marketers lean a bit too heavily on the creative side — to the point where they ignore or overlook the messaging that would have the greatest impact on their customers. When it comes to understanding your customers’ needs and communicating how you can address those needs, you’re going to have to rely on data. While data may not always seem like a natural match with a creative activity like advertising, there is no denying that when used right, it will make all the difference in helping you achieve… This story continues at The Next Web


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