Facebook will let researchers study how advertisers targeted users with political ads prior to Election Day


Photo by Michele Doying / The Verge

Facebook is aiming to improve transparency around political advertising on its platform by opening up more data to independent researchers, including targeting information on more than 1.3 million ads that ran in the three months prior to the US election on November 3rd of last year. Researchers interested in studying the ads can apply for access to the Facebook Open Research and Transparency (FORT) platform here.

The move is significant because Facebook has long resisted willfully allowing access to data around political advertising, often citing user privacy. The company has gone so far as to even disable third-party web plugins, like ProPublica’s Facebook Political Ad Collector tool, that collect such data without Facebook’s express…

Continue reading…

Related Articles

Facebook Files Lawsuit Over Data Scraping in Portugal

Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from its website, calling their actions a violation of the social network’s terms of service, as well as Portugal’s Database Protection Law. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post Thursday…

Responses

Your email address will not be published. Required fields are marked *

Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about chronicles from TreatMyBrand directly in your inbox