In the preparation of the next Eye for Pharma event where I will have the honor of speaking, I participated in a webinar to share some views with 2 others speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).
If I can notice a department where we are clearly behind regarding the requirement of the digital channel, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do.
As the chairman of this event, I developed a curriculum that led the audience to walk a strategic path for 2 days, on how to disrupt brands for pharma
Jazz Pharmaceuticals said it is acquiring GW Pharma, adding an approved childhood epilepsy medicine derived from marijuana to its stable of neuroscience products.
I participated at the one year anniversary of Radarly, the new social media tool by Linkfluence in Paris and share my experience at Richter
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