Elon Musk just showed how Clubhouse can succeed


Illustration by Alex Castro / The Verge

Hey, did you hear Elon Musk went on Clubhouse?

The media and venture capital worlds were abuzz this weekend in advance of, during, and after Musk’s appearance on the not-quite-year-old audio social network. Musk is not exactly a recluse — he gives interviews more or less regularly to a variety of mainstream outlets, and will sit down with NBC tomorrow — but his arrival on Clubhouse served as validation for the company and the idea of live, interactive audio streaming more generally.

Despite beginning at 1AM ET on Monday, Musk’s room quickly hit the Clubhouse cap of 5,000 concurrent listeners — as did one overflow room hosting a broadcast of his appearance, and then another overflow room after that. All day long, hustlers and hucksters…

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