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China is about to achieve a historic e-commerce milestone—and no other country comes close

‘For the first time anywhere, a majority of retail sales for an entire country will transact online,’ digital marketing research firm eMarketer predicts.
China is set to become the first country in history that will see a majority of its retail sales conducted online instead of via traditional brick-and-mortar stores. That’s according to a new report from digital marketing research firm eMarketer. “China will take a step in its digital transformation this year that once would have seemed almost unthinkable,” the firm’s research note explains. “For the first time anywhere, a majority of retail sales for an entire country will transact online.”Read Full Story

People are more likely to trust—and buy—purpose-driven brands

A study finds that when comparing two brands, purpose can make a big difference.
When someone sees a logo of a brand they know is purpose-driven, they automatically associate it with words like “responsible,” “compassionate,” and “ethical.” And when someone considers a brand purpose-driven, they’re also more likely to remember it, buy it, and want to work for the company that makes it.Read Full Story

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