China is about to achieve a historic e-commerce milestone—and no other country comes close

‘For the first time anywhere, a majority of retail sales for an entire country will transact online,’ digital marketing research firm eMarketer predicts.

China is set to become the first country in history that will see a majority of its retail sales conducted online instead of via traditional brick-and-mortar stores. That’s according to a new report from digital marketing research firm eMarketer. “China will take a step in its digital transformation this year that once would have seemed almost unthinkable,” the firm’s research note explains. “For the first time anywhere, a majority of retail sales for an entire country will transact online.”

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