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Here’s how AI determines what you see on Facebook News

Facebook News today rolled out across the UK, and the social network marked the launch by revealing new details on how algorithms power the feature. In a blog post, Facebook said the ranking system isn’t comprised of a single algorithm. Instead, it uses multiple layers of machine learning models to predict what a user wants to see. Facebook explained how this would work for a fictional user called Juan: Since Juan’s login yesterday, his friend Wei posted a photo of his cocker spaniel. Another friend, Saanvi, posted a video from her morning run. His favorite Page published an interesting article about the best way… This story continues at The Next WebOr just read more coverage about: Facebook

Interview by Twitter | Video Business case for Ferring

For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads. And boy, this has paid off. Depending on your video, audience and budget, you would have real surprises like we did. We didn’t expected to have a better view rate there than Facebook or Youtube.

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