Mozilla, The Markup Team Up on a Deep Dive Into Meta’s Tracking Infrastructure
Rally, the privacy-first data-sharing platform from Mozilla, will team up with nonprofit newsroom The Markup on a research project to learn more about…
Category: Branding
Truck Ads on TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign
This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It e…
Facebook, Google Slapped With Hefty Fines by French Privacy Watchdogs
The French privacy watchdog Commission Nationale Informatique & Libert?s (CNIL) says it will fine Google $170.4 million (150 million euros) and Facebo…
Meta Begins Rolling Out New Privacy Center
Meta began rolling out a new Privacy Center to "a limited number" of people using Facebook on desktop in the U.S. The company explained in a Newsroom …
GameStop Is Reportedly Building an NFT Marketplace
One year after GameStop's Reddit-inspired short stock squeeze drama, the gaming retailer is reportedly kicking of 2022 with plans for an NFT marketpla…
Changing A Tire On A Moving Car (Or How To Improve Product Roadmaps)
Product roadmaps are often treated as a series of checkboxes. But they are more than that. In this article, Scott Himmer explains how internal partner…
11 of the Most Accessible Brand Campaigns and Actions of 2021
For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community. Sponsorship, obv…
Clubhouse Debuts Share on Clubhouse, Begins Testing Web Listening
Clubhouse introduced three new features Thursday: Share on Clubhouse, Share Counts and Web Listening for Replays. The social audio application was dow…
LinkedIn Begins Beta-Testing Revamped Interactive Events Experience
The pandemic fueled the explosive growth in virtual events, and they aren't fading into the background anytime soon, so LinkedIn began beta-testing an…
Why the Metaverse Will Reshape Digital Marketing For Decades to Come
Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the ad…
Instagram: How to Sort Your Home Feed
Instagram users now have three options for sorting their feed in the photo- and video-sharing application. The "Home" feed option is the algorithmical…
Experimentation Is the Cornerstone of a Great Partnership With Clients
In our industry, certain terms get thrown around and overused so much that they lose their meaning. One great example is the term "partnership." What …
How Agencies Are Confronting the Influencer Pay Gap
The entrepreneurial spirit of the influencer economy--which allows normal people to catapult themselves into fame from the comfort of their own bedroo…
Instagram Begins Rolling Out 3 Feed Options, Including Chronological
Head of Instagram Adam Mosseri promised last December to bring back the chronological feed, and the Meta-owned photo- and video-sharing platform made …
Pinterest: Brands Debuting New Products Must Catch the Attention of Gen-Z
Brands debut more than 30,000 new products every year, and roughly 95% of them do not see long-term success, according to research from Harvard Busine…
Clubhouse: How to Delete Saved Room Replays
Clubhouse now allows users to save room Replays so that they can listen to them at a later time. When you save a room Replay, it will appear on the bo…
TikTok Teams Up With Atmosphere
TikTok content will begin appearing on screens other than smartphones thanks to a partnership with Atmosphere. Atmosphere provides licensed, curated s…
Ten Tips For The Aspiring Designer Beginners (Part 1)
In this article (the first part in a series of two), Luis Ouriach shares advice that he wishes he has when starting out in his career. These tips come…
Why Marketers Might Never Move Past ’90s Nostalgia
It's a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and "Livin' la Vida Loca" is the farthest away it's ever been. And y…
Are You Ready to Get Serious About Attention?
Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging …