Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

Google’s Official Digital Marketing Publication. Explore our vision for the future of buying behavior, then watch us at Google Marketing Live.

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Inside Google’s Vision for Privacy-Safe Advertising

Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. The virtual event telegraphed several upcoming features, some of which will let retailers promote their discounted wares through a “deals results page” via the Google search engine and…

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