BIG TECH IN HEALTHCARE: Here's who wins and loses as Alphabet, Amazon, Apple, and Microsoft hone in on niche sectors of healthcare

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The Big Four tech companies — Alphabet, Amazon, Apple, and Microsoft — are accelerating their pursuit of the healthcare market, and they’re starting to hone their strategies in on specific corners of the ecosystem.

big tech in healthcare

US healthcare players are being forced to move on their digital transformation efforts, and Alphabet, Amazon, Apple, and Microsoft are lending their data prowess and tech-savviness to become attractive partners for the job.

Healthcare organizations have to contend with a population that’s growing sicker, heightened costs, and shifting consumer demands for fast and convenient services. Further, the electronic health record (EHR) boom over the last decade has ushered in the need for organizations to revamp infrastructure and IT strategies.

The Big Four have stepped in to alleviate these issues, bridging technological gaps that give health organization partners the opportunity to realize cost savings and bolster their top lines.

These players are ramping up their efforts to reshape healthcare by developing and collaborating on new tools that could be a boon to consumers, medical professionals, and insurers.

And they’re zeroing in on specific areas within healthcare: For instance, Microsoft dropped its consumer-facing wearables and health record system to narrow its focus on its cloud offerings for health systems, Apple is knuckling down on clinical research initiatives via its wearables, Alphabet is focusing on its AI expertise to drive precision medicine, and Amazon is reaching across the board — from pharmacy to medical supply delivery to telehealth. And while their health plays have presented myriad opportunities for healthcare stakeholders, some of the tech giants’ initiatives are encroaching on legacy players’ businesses and upsetting incumbents.

In this report, Business Insider Intelligence explores the key strengths and offerings the Big Four tech giants bring to healthcare — and how each is homing their healthcare strategy in on different corners of the market. We outline how their healthcare plays are causing a tidal change throughout the healthcare industry, examining how each player benefits and threatens healthcare incumbents. Finally, we lay out the barriers holding the Big Four back from reaching their full potential in healthcare.

The companies mentioned in this report are: AbbVie, Adidas, Aetna, Allscripts, Alphabet, Amazon, Ancestry, Apple, Ascension, Berkshire Hathaway, Blue Cross Blue Shield, Bright Health, Calico, Cerner, Cleveland Clinic, Clover Health, Color, CVS, CVS Caremark, Deepmind, Devoted Health, Dexcom, Duke University Health, Eli Lilly, Emory Healthcare, Epic, Fitbit, Giant Eagle Pharmacy, Gilead Sciences, Google, GSK, Haven, Health Navigator, iRhythm, JPMorgan Chase, Mayo Clinic, Meditech, Microsoft, Moorfields Eye Hospital, New York-Presbyterian, Nike, Noom, Northwestern Medicine, Novartis, Nuance, Oasis Medical Group, Onduo, Optum, Orbita, Otsuka, Pfizer, PillPack, Premera, Providence St. Joseph Health, Quest Diagnostics, ResMed, Rite Aid, Sanofi, Seattle Children’s Hospital, St. Jude Children’s Research Hospital, Stanford University, Suki, Summit Pacific Medical Center, Surescripts, UnitedHealthcare, UnitedHealth Group, University of California, University of Chicago, Verily Life Sciences, and Walgreens.

Here are some key takeaways from the report: 

  • Alphabet, Amazon, Apple, and Microsoft are gunning to carve out spaces within the healthcare market, and each is targetting its own set of sectors to transform or disrupt. 
  • Microsoft is focused on its race with Amazon and Google to lay claim to the healthcare cloud market, Apple is knuckling down on clinical research initiatives via its wearables, Alphabet is focusing on its AI expertise to drive precision medicine, and Amazon is shaping up to disrupt the pharmacy, virtual care, and telehealth realms.
  • Their moves into healthcare are providing health systems with tech needed to patch up interoperability and data sharing gaps, giving healthcare payers a chance to collect a more comprehensive set of health data for members, and granting pharma companies the ability to streamline drug development and manufacturing. 
  • But tech giants’ forward march into healthcare is, in some cases, troubling incumbents. Amazon’s prescription delivery play has traditional pharmacies looking for ways to retain their customer bases, for instance, and Alphabet is building an ecosystem that we think could put it at odds with top dogs in the EHR industry.
  • And their inroads into the healthcare space may be stymied by consumers’ meager trust in tech companies handling their health information as well as a rampant cybersecurity crisis that could have healthcare firms holding off on tech investments. 

In full, the report: 

  • Provides an overview of Alphabet’s, Amazon’s, Apple’s, and Microsoft’s most prominent healthcare projects and plans. 
  • Highlights the persistent gaps in the US healthcare system that provide these companies and their cutting-edge technologies with entryways into the industry. 
  • Identifies the incumbent healthcare players that will benefit from and be threatened by big tech companies’ foray into healthcare. 
  • Outlines the barriers that are still in place that are stifling tech giants’ dive into the health space. 

Want to learn more about the fast-moving world of digital health? Here’s how to get access:

  1. Purchase & download the full report from our research store. >>  Purchase & Download Now
  2. Sign up for Digital Health Pro, Business Insider Intelligence’s expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >> Get Started
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  4. Current subscribers can read the report here.

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Amazon's Leap Into Healthcare

Summary List PlacementHealthcare organizations are contending with a population that’s growing sicker, heightened spending, and shifting consumer demands for fast and convenient services.
Big tech companies have stepped in to alleviate or solve some of these issues, bridging technological gaps that give health organization partners the opportunity to realize cost savings and bolster their top lines.
One of these companies is Amazon, which has been casting a wide net across the healthcare ecosystem over the last two years — having started initiatives to disrupt or transform pharmacy, the medical supply chain, health insurance, and care delivery.
In the Amazon’s Leap Into Healthcare report, Business Insider Intelligence details how the tech giant is making waves in the healthcare sector.
This exclusive report can be yours for FREE today.Join the conversation about this story »

THE DIGITAL HEALTH ECOSYSTEM: The most important players, tech, and trends propelling the digital transformation of the $3.7 trillion healthcare industry (AAPL, IBM, ANTM, GOOGL, MSFT, AMZN, PFE, GE, MCK, TMUS, WMT, WBA, MRK, CVS)

This is a preview of a research report from Business Insider Intelligence,  Business Insider’s premium research service. Current subscribers can read the report here.
Until now, healthcare was the only remaining industry that had yet to feel the rapid impact of digitization endured by retail, banking, and media. But consumer adoption of digital tech, regulatory overhauls, and a shifting reimbursement model are forcing healthcare players’ hands. Summary List Placement
Digital health innovation offers market incumbents new opportunities to combat constricting margins, labor shortages, and rising costs.
But it also poses a threat to slow movers, as new entrants lean on their digital prowess and lack of legacy infrastructure to cut costs and remain nimble. As such, incumbents are turning to acquisitions, partnerships, and new investments to strengthen their digital health services.
The first Digital Health Ecosystem Report from Business Insider Intelligence explores the current healthcare ecosystem, industry trends that are driving digital transformation, and where the industry is headed.
We outline the role of each of the industry’s major players — including payers, providers, and manufacturers — and how they’re affected by healthcare’s digital disruption. 
 
Here are some of the key takeaways from the report:

Digital health is at the forefront of transformation in the healthcare industry — both as a driver of and an answer to the challenges industry players are grappling with.
All of the industry’s major players — including payers, providers, and manufacturers — are affected by healthcare’s digital disruption.
A confluence of forces induced healthcare’s embrace of digital health, including changing consumer expectations, a new and disruptive reimbursement model, and rising healthcare costs
Tech-focused entrants are also breaking into healthcare, acting as catalysts for change and threatening legacy players’ bottom lines.
Key digital health solutions like EHRs, digital therapeutics, telehealth, AI, wearables, and blockchain are the foundation of the industry’s digital awakening.
Early evidence that digital health can address many of the industry’s myriad challenges has fueled a vibrant US digital health funding market in 2018, with overall funding hitting $6.8 billion at the end of Q3. 

 In full, the report:

Details the US healthcare landscape by the role that payers, providers, manufacturers, and distributors play in the healthcare ecosystem.
Gives an overview of how digital health is enabling incumbents to overcome industry challenges.
Outlines how tech-focused healthcare entrants are pressuring incumbents and accelerating healthcare’s digital transformation
Identifies promising digital health funding areas to illustrate what the future of digital health will look like.

Interested in getting the full report? Here are two ways to access it:

Purchase & download the full report from our research store. > >Purchase & Download Now
Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. > > Learn More Now

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the fast-moving world of the Digital Health.
The companies mentioned in this report are: Aetna, Alphabet, Amazon, American Well, AmerisourceBergen, Anthem, Apple, Arizona Care Network, Arterys, Babylon Health, Beth Israel Deaconess Medical Center, Bay Labs, Blue Cross and Blue Shield Association, Blue Mesa Health, Bright Health, Cardinal Health, Cedars-Sinai, Cleveland Clinic, Clover Health, CVS, DePuy Synthes, Devoted Health, Dexcom, Doctor on Demand, Express Scripts, Fitbit, Fresenius Medical Care, GE Healthcare, Geisinger, Glooko, GSK, healthfinch, IBM, IDx, Johnson & Johnson, Mass General, McKesson, Medtronic, Merck & Co., Merck KGaA, Microsoft, NewYork-Presbyterian, Northwell Health, Novartis, Olive, Omada Health, Optum Rx, Oscar Health, Pear Therapeutics, Pfizer, Philips, PillPack, ResMed, Rite Aid, Roche, Samsung, Sanofi, Senseonics, Suki, Tallahassee Memorial Hospital, T-Mobile, UnitedHealth Group, Verily, Viant, Walgreens, Walmart, Wellpepper, Zocdoc
 
 SEE ALSO: Patients are transforming from passive recipients of healthcare services to active participants in their own health
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AI IN HEALTHCARE ADMINISTRATION: How digital health firms and big tech are using AI to ease doctors' administrative burden

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Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Digital Health industry. You can learn more about becoming a client here.

The following is a preview of one Digital Health report, the AI in Healthcare Administration report. You can purchase this report here.

Physician burnout has permeated the healthcare landscape over the last decade, costing the US healthcare system $4.6 billion annually. Over 40% of US physicians said they were burned out pre-pandemic — a figure that’s likely swelled amid the stress of treating coronavirus patients.

The staggering proportion of US physicians experiencing burnout is further compounded by findings that indicate the US is facing a clinician shortage: A pre-pandemic analysis published by the Association of American Medical Colleges (AAMC) projects the US will see a shortage of up to 139,000 physicians by 2033. And now, the coronavirus pandemic is exacerbating clinicians’ feelings of burnout.
Providers are seeking ways to combat burnout and cut back on the associated costs — opening an opportunity for tech players with AI-based healthcare administration tools. Provider organizations have expressed significant interest in reducing clinicians’ burnout, with hundreds offering their feedback to the US Department of Health and Human Services (HHS) as part of the federal agency’s efforts to develop an actionable burnout-reduction strategy for physicians.
This presents a sizable opportunity for digital health startups and big tech firms alike, who have increasingly rolled out AI-based tools including machine learning services and voice-enabled digital assistants to help ease clinicians’ stress and address the physician burnout crisis permeating the US.
In this report, Insider Intelligence explores the factors driving burnout among clinicians, and how digital health firms and big tech are developing AI solutions to address the US’ physician burnout crisis. We first unpack the key drivers of US physicians’ burnout, including the weight of their administrative burden and extensive working hours. Next, we explore four AI-powered solutions we’ve identified as having the ability to most effectively combat physicians’ administrative burden and feelings of burnout. We then detail some of the limitations of current AI-based healthcare administration tools and explore barriers that have prevented some physicians from adopting the tech. Finally, we provide an outlook on what the next iteration of AI-powered healthcare administration solutions could look like.
The companies mentioned in this report are: Amazon, Amazon Web Services, Amgen, Apple, Austin Regional Medical Clinic, Cerner, CommonSpirit Health, Google, Google Cloud, Microsoft, Nebraska Medicine, Notable Health, Nuance, Suki, and Wolters Kluwer.
Here are some key takeaways from this report: 

Physician burnout has remained at dangerously high levels over the past 10 years — and the coronavirus pandemic is driving it to a fever pitch.
Clinicians cite the administrative burden of tasks like charting and paperwork as the top driver of burnout — with long working hours also playing a major role.
Digital health startups and big tech companies are rolling out AI-powered healthcare administration solutions to automate tasks and free up clinicians to focus their time on providing patients care.
Despite AI’s ability to combat physicians’ burden, several barriers — like cost and return on investment considerations — are holding some providers back from adopting AI for administration.
Digital health startups and big tech companies are working to overcome existing limitations and improve the capabilities of their AI-powered solutions to more effectively combat clinicians’ administrative burden — and resultant burnout — on a wider, more accessible scale.

 
In full, the report: 

Explores the factors driving US physicians’ burnout, and how the coronavirus pandemic is compounding clinicians’ stress.
Provides an overview of the digital health startups and big tech firms who have developed AI-based healthcare administration solutions with the ability to most effectively combat US physicians’ feelings of burnout.
Outlines the constraints of existing AI-powered healthcare administration tools and identifies factors that have stood in the way of adoption.
Highlights what the future could hold for the AI-based healthcare administration space.

Interested in getting the full report? Here’s how you can gain access:

Join other Insider Intelligence clients who receive this report, along with thousands of other Digital Health forecasts, briefings, charts, and research reports to their inboxes. > > Become a Client

Purchase the individual report from our store. > > Buy The Report Here

Are you a current Insider Intelligence client? Log in and read the report here.Join the conversation about this story »

THE RISE OF GENETIC TESTING IN HEALTHCARE: How leading genetic testing companies like Ancestry and 23andMe are carving into healthcare with the promise to fuel more personalized care

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Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Digital Health industry. You can learn more about becoming a client here.
The following is a preview of one Digital Health report, The Genetic Testing in Healthcare Report. You can purchase this report here.

Since the first human genome was sequenced in 2003, the genetic testing market has evolved rapidly alongside consumers’ interest in how their genetic makeup affects their health.
The human genome was sequenced — or read in its entirety — for the first time in 2003 after more than 20 years of work and nearly $5 billion was put into the National Institutes of Health’s (NIH’s) Human Genome Project — which marked a huge step in helping scientists and medical researchers understand how genes and gene interactions impact disease development and progression. In the ensuing decades, genetic information catapulted into mainstream healthcare, driven largely by the rapid decline in cost for DNA sequencing technology.DNA testing firms like Ancestry and 23andMe broke onto the genetic testing scene via direct-to-consumer (DTC) tests, and consumers have flocked to their products seeking to gain insights into their individual health risks. Ancestry and 23andMe both offer cheaper, but less comprehensive, DNA testing — their products come at a price point between $100-$200, which is likely more enticing to average consumers than higher-cost tests that explore the entire, or a larger portion of, the genome.
Of the 26 million global consumers who took a DNA test in 2019, Ancestry and 23andMe tested 25 million. This marks a meteoric rise in consumer adoption over the course of the 2010s: In 2015, for example, fewer than 1.5 million global consumers had taken at-home genetic tests. 
The ability to provide genetic tests at a lower cost has opened up new opportunities in preventative medicine. For example, chronic illness accounts for 90% of the US’ more than $3.7 trillion of annual healthcare spending — and healthcare stakeholders are actively looking for ways to assess population health risks and intervene earlier. Genetic testing is an attractive proposition for healthcare players that want to paint a picture of an individual patient’s health risks — and use that information to help guide care plans that could mitigate the development or progression of a condition and steer drug development for more precise medications.
In this report, Insider Intelligence will examine the industry forces that have helped evolve genomic information from a consumer novelty to a transformative healthcare technology. We outline how some of the key players in the genetic testing space have altered their business models to appeal not only to consumers but also healthcare players across the industry, including health systems and pharma companies. We provide a glimpse at what’s next for the implementation of genomic information — namely, the barriers that are holding genetic testing companies back from reaching new customers, including how the coronavirus pandemic could impact growth in the space.
The companies mentioned in this report are: 23andMe, Almirall, Ancestry, Apple, Calico, Color, Diploid, Genelex, GlaxoSmithKline, Google, Helix, Illumina, Invitae, Jungla, LunaPBC, Mayo Clinic, Microsoft, MyHeritage, NorthShore University Hospital , Novartis, Ochsner Health, Pfizer, PWNHealth, Salesforce, Stanford Medicine, TrialSpark, Verily, Veritas, and YouScript.
Here are some key takeaways from this report: 

The use of at-home, direct-to-consumer genetic tests skyrocketed during the 2010s, but has been tapering off over the last couple of years. 
The slowdown in the DTC market has catalyzed genetic testing companies to veer into healthcare — teaming up to give legacy healthcare players access to rich sets of data that could guide care and treatments, which could help boost customer bases. 
Health systems can add genetic testing into care regimens to gain a more comprehensive image of patients’ health risks. Payers can front the costs of tests for their members, the results of which could empower them to take proactive approach to care management and reduce costs in the long-run; and drug-makers can unlock troves of genetic data in order to design more precise medications.
Myriad barriers are still holding back genetic testing companies from cementing their position in the healthcare industry, including privacy and accuracy concerns, the inability of healthcare professionals to operationalize genetic data, and a continued drop in consumer interest. 
The coronavirus pandemic and accompanied economic slowdown could weigh on genetic testing companies further, as consumers will likely put off nonessential purchases like genetic tests, and healthcare companies may focus resources and time on initiatives more directly related to the virus and recouping lost revenue.

In full, the report: 

Provides an overview of the ways in which prominent US genetic testing companies are using their products to edge deeper into the healthcare landscape.
Highlights how leading telehealth vendors have reacted to a sudden, rapid uptick in adoption of their services.
Outlines how legacy healthcare players — including health systems, payers, and drug-makers — are leveraging genetic testing companies’ products to make use of insights into genetic variants.
Identifies the barriers that genetic companies are staring down that could hinder growth and adoption. 

Interested in getting the full report? Here’s how you can gain access:

Join other Insider Intelligence clients who receive this report, along with thousands of other Digital Health forecasts, briefings, charts, and research reports to their inboxes. > > Become a Client
Purchase the individual report from our store. > > Buy The Report Here

Are you a current Insider Intelligence client? Log in and read the report here.Join the conversation about this story »

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