Benetton’s New Website Merges Commerce and Content

Fashion brand United Colors of Benetton recently rolled out its latest ecommerce experience in the U.S. Dubbed Benetton’s Blend Different ecommerce platform, the site mixes colorful and interactive sections with editorial content and commerce to engage younger audiences. The brand worked with advertising agency R/GA London to revamp the online experience. “From broadening Benetton’s focus…

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Will Brands Start Monetizing Their Social Media Content?

There’s a new face on subscription social platform OnlyFans: fashion designer Rebecca Minkoff and her eponymous accessible luxury brand. Minkoff debuted her OnlyFans account last Friday to coincide with New York Fashion Week (NYFW). Since then, she has streamed behind-the-scenes footage from her latest show. Until now, the four-year-old social platform has had a reputation…


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