As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar–the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing…

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Zuckerberg is turning trillion-dollar Facebook into a ‘metaverse’ company, he tells investors

Following the quarterly release of Facebook’s earnings numbers where the company’s CFO takes time to walk analysts through the nitty gritty of the company’s financials, CEO Mark Zuckerberg took a moment to zoom out and wax on the company’s future goals, specifically calling out his ambitions to turn Facebook into “a metaverse company.” “I wanted […]

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