Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas. The only limitation is usually having the budget to pull it off, which obviously isn’t an obstacle for Apple….

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We might see an Apple car this decade — here’s what we know

After years of speculation and long spells of silence, we finally got a bunch of Apple Car-related news last night. First, Bloomberg reported that Apple has a small dedicated team developing drive systems, vehicle interior, and external car body designs — but it’ll take at least half a decade to ship a unit.  Separately, Hyundai said in a statement to CNBC that it’s in early talks with the iPhone maker to build a car for it: We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing… This story continues at The Next WebOr just read more coverage about: Apple

Apple’s self-driving car plans could change the entire company

What would an Apple-made self-driving car look like? We don’t know yet, but what we do know is that the company has serious plans to roll out its own electric self-driving car by 2024. Apple hasn’t officially confirmed any of the information disclosed in the Reuters reports that broke the news last week. And we are still missing many details on the company’s self-driving plans. Nonetheless, the news is significant, both for Apple and the self-driving car industry. Depending on how the situation unfolds in the next months and years, the fact that there’s a concrete date for Apple’s self-driving car… This story continues at The Next Web

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