Amazon’s healthcare push is a threat—and an opportunity—for the industry

The e-commerce giant recently announced a huge healthcare expansion. The rest of the industry will have to build more seamless, user-focused experiences to compete.

That Amazon Prime membership could soon come with a free same-day doctor’s appointment. The COVID-19 pandemic has made it clear that we need a robust digital healthcare system that extends from the doctor’s office into the home—and the e-commerce Goliath just jumped into the ring prepared to win it all.

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